social media FOR local service businesses

Social Media Management

Social media should help search and reputation, not create busywork. Our social media management for local service businesses publishes simple, on brand posts that keep your profiles active, send the right signals for SEO, and route every message to your CRM. We do not produce video. We focus on consistent image posts, captions, and updates that support offers, reviews, and seasonal work.

What social media management includes

We plan a light but steady calendar built around your services, locations, and offers. Posts highlight recent work, reviews, FAQs, and promotions. Each item uses a clean image, a short caption, and a clear action to call, text, chat, or book. Profiles are kept accurate with hours, services, links, and contact options. UTM and inbox tracking show which posts start real conversations.

Platforms we support

We support Facebook, Instagram, LinkedIn & Pinterest with static image posts and simple graphics. We also publish Google Business Profile updates to reinforce local signals.

Content and cadence

Expect two to three posts per week per platform, adjusted to season and service demand. We keep the tone local and helpful. We reuse strong reviews, before and after photos you provide, short tips, and offer reminders.

Inbox and routing

Comments and messages are monitored during business hours. Inquiries are routed to your CRM with tags so follow up is fast and measurable. After hours, AI assisted replies can acknowledge and set expectations.

How the work happens

We start with a short planning call to define services, locations, and the brand look. Then we prepare a one month content plan with captions and images for approval. After approval we publish on a set schedule and review performance monthly. Simple changes are made quickly so good posts get reused and weak ideas are replaced.

Typical timeline

Week 1
Audit profiles, collect assets, confirm cadence

Week 2
Calendar and sample posts for approval

Week 3 and onward.

Publish, monitor, and route inquiries to your CRM

Tracking and reporting

Every link uses UTM tagging so traffic and leads can be traced. Profile inbox messages and call clicks are logged where possible. Monthly reports highlight which topics pulled engagement, which posts drove inquiries, and what to do next.

What to expect first

Owners usually see steadier page activity, more profile visits from search, and more conversations that start on social and finish by phone or booking. The goal is not viral reach. The goal is consistency that supports SEO, reputation, and offers.

What is not included

We do not produce video posts or long form video content. Paid ad management is offered on a separate service. Photography is provided by you or selected from licensed libraries. We do not publish claims that violate platform or advertising rules.